New poll challenges BBC radio policy.
New research has placed the need for a radio network for children on a par with Radio 4Extra, casting doubt on the BBC’s radio policy.
A question was placed on Capibus, Ipsos MORI’s face to face omnibus survey, for the Sound Start Group of parents and educators who are lobbying for a children’s radio network. When shown a list of 6 national radio stations funded by the licence fee, an equal percentage of the British public [23%] thought that National Children’s Radio and R4extra [formally R7] are most important for the British public to be able to listen to. This was followed by 5 Live Sports Plus [18%]; 6 Music [15%]; R1Extra [11%] and the Asian Network [seven per cent]; 17% did not know and 21% thought none were ‘most important’.
