New poll challenges BBC radio policy.

New research has placed the need for a radio network for children on a par with Radio 4Extra, casting doubt on the BBC’s radio policy.


A question was placed on Capibus,  Ipsos MORI’s face to face omnibus survey, for the Sound Start Group of parents and educators who are lobbying for a children’s radio network. When shown a list of 6 national radio stations funded by the licence fee, an equal percentage of the British public [23%] thought that National Children’s Radio and R4extra [formally R7] are most important for the British public to be able to listen to. This was followed by 5 Live Sports Plus [18%]; 6 Music [15%]; R1Extra [11%] and the Asian Network [seven per cent]; 17% did not know and 21% thought none were ‘most important’.

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Britain’s publicly funded radio should provide a network for children a new poll has revealed.

A radio network for pre-school and primary school aged children and their families has polled higher than the BBC’s five digital stations, as being important for the British public to be able to listen to.

Capibus, the Ipsos MORI face-to-face omnibus survey, showed 23% of participants thought a children’s service to be the most important ahead of 5 Live Extra [sport] at 19%; R7 [adult speech] at 17%; 6 Music [Pop music 70’s – 90s] at 16%; Radio 1Xtra [Black Music] at 9% and the Asian Network at 7%.

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Poll Puts BBC Digital Radio Plans In Question

Published:20 February 2001
Fieldwork:8 – 14 Feb 2001
Theme:Media / TV / Newspapers
Source:Children 2000

Keywords:BBC, Radio
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The results of a nationwide survey will place a question mark over the BBC’s new digital radio proposals.

A MORI poll, commissioned by think tank, CHILDREN 2000, has shown a radio network for children to be a far more popular option than any of the BBC’s proposed formats for its five new national radio networks.

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