New poll challenges BBC radio policy.
Posted by admin on November 15, 2011 · Leave a Comment
The BBC Trust is holding a public consultation into the future of the Asian Network. The Capibus research will form part of the Sound Start Group’s response.
With a target audience of British Asians aged under 35, the Asian Network is the most expensive per listener of all BBC radio formats and has cost the licence payer £56.8m since launching in 2002. BBC Chief Operating Officer, Caroline Thomson, told the House of Lords communications committee that the Asian Network has a difficult concept in catering for many disparate groups simultaneously. Thomson has also said that, instead of a partial service, perhaps the BBC should have included a Children’s Network when launching its new digital stations in 2002.
Editors notes:
The question was placed on Ipsos MORI’s face to face omnibus survey, Capibus, between 7th and 13th October 2011. 1,007 interviews were conducted ‘face to face’ in home amongst a national representative GB sample of adults aged 15+. The data presented are weighted to reflect the national profile.
Support for a children’s radio network is reflected across all the social groups with the percentage of AB respondents naming National Children’s Radio at 23%, compared with 22% in the DE social group.
The difference between respondents of different educational levels was similarly small, with Degree or higher educated at 25%, GCSE & equivalents at 23% and no formal qualifications at 21%.
The number of Urban Respondents naming Children’s Radio most important was the same as rural respondents (20%) and suburban was also only five per cent higher, so there is no significant difference between these groups.
There was a significant difference between men and women, with 19% of men and 26% women naming National Children’s Radio as most important. There was also some noticeable difference between the age categories with 15-24 year olds (14%) significantly less likely to name Children’s Radio compared to those aged 25-34 (25%) 35-44 (29%) and 55-64 (27%). Respondents with children aged 0-3 in their household were more likely (34%) to do so than those with Children aged 10-15 (22%) and those without children under 16 (21%).
The findings call into question the BBC’s Strategy for Children’s Audio which placed young listeners in the vanguard of savings. It deleted a core service duty to provide children with a commercial-free radio home, reduced this budget by 50% and air-time by 75%. The daily hour, which remains, has been scheduled as family friendly content on the adult speech station R4Extra. All radio for under-sevens is replaced by 15 minute podcasts. BBC School Radio is transmitted in term-time, for recording, at 03.00hrs on BBC R4 digital.